Cabernet Courier #24 - December 2025

Visit CabernetCourier.com for past issues

Low-Cost Lead Generation with Jimmy Mackin

The shift from fall to winter is the perfect time to invest in your business growth. Get ready for the next peak season by exploring the wealth of training content available on the REsource Center within Learn Center.

We've compiled four high-impact series designed to immediately boost your marketing, productivity, and market expertise.

Quick Win Collective Mastermind Series: Simple, effective marketing activities designed for immediate implementation by every agent, ensuring you get maximum impact with minimal time commitment.

Tech Talks: Deep dives into productivity tools and essential technology that streamline your workflow and keep you ahead of the digital curve.

Global Network Training Series – Strategic Business Planning: Specialized training focused on navigating the luxury and global real estate markets, connecting you with international opportunities and best practices.

Commercial & Commercial Buildout Training & Buildout Sync: Comprehensive training dedicated to building and excelling in the commercial real estate sector, covering everything from fundamentals to advanced strategies.

What is Showcase Video?

Showcase Video lets you feature a short, professional video that highlights the best parts of a home while also highlighting you as the agent.

More than just another media option, it’s a chance to walk buyers through the property, put your personal brand on display by being in the video, and give sellers confidence they’ve chosen the right agent. Videos are up to 120 seconds and viewable across Zillow on desktop, mobile web, and the app. 

Learn More about Showcase Video

Seize the Season: Be the Local Expert!

The holidays offer real estate agents the best chance to become the local expert. By capturing and sharing the magic of decorated streets, tree lightings, holiday markets, and neighborhood light tours, you showcase your town's vibrant community spirit and charm. This powerful content positions you as the go-to resource, proving you are selling a desirable, joyful lifestyle that makes people eager to move to the area and call it home.

❄️ Winter is Here! ❄️

...and we have new social media assets with fresh tips for your buyers and sellers. They are designed to help you stay top of mind through the season, whether you are showing homes in snow or sunshine. 

The campaign includes two carousel sets plus standalone posts that cover market guidance, sustainability ideas, and simple reasons why winter can be a smart time to buy or sell. 

These ready to post assets make it easy to spark conversations and stay positioned as a trusted resource all season long. All assets are available on Marketing REsource (search WNTRLVNG.)

Agent Listing Spotlight

David Beek | 3828 Hemingway Rd, East Jordan MI 49727

Imagine ending each day with breathtaking sunsets over Lake Charlevoix from this iconic 5-bedroom, 2-bath log home, offering 150 feet of private frontage and more than 3 acres of pristine land on the sought-after Hemingway Peninsula. 

Originally built as a 1930s log cabin, this home was seamlessly expanded with a modern addition, blending rustic Up North charm with todays comfort and convenience. Inside, a thoughtfully designed kitchen makes preparing meals for family and friends a joy, while the vaulted living area, anchored by a classic fieldstone fireplace, frames expansive lake views through walls of glass and multiple doorwalls. The primary ensuite continues the timeless log motif with rich wood and stone details, creating a true Northern Michigan retreat. 

Outdoor living is just as magical. Entertain on the back patio or dine alfresco on the waterside deck. Down by the shoreline, build sandcastles on the beach or launch cannonballs off the dock into the sparkling blue waters. As the sun sets, gather around the lakeside firepit for stories and smores under the stars. With over 3 acres and 150 feet of frontage, the property offers future flexibility, including potential for a land split. 

Offered fully furnished, this turnkey escape even includes a 2017 Bennington Tritoon. As a proven income producer, the property generated nearly $100K in rental revenue for the 2025 summer season. Seller is also open to discussing land contract terms, providing additional opportunities for ownership. Opportunities like this in Northern Michigans Golden Triangle, where natural beauty, outdoor adventure, and timeless lakefront living meet, are truly rare. Pack your bags and step into the Lake Charlevoix lifestyle youve been dreaming of!

Check out the updated ChatGPT Playbook! 

ChatGPT said:

*Excellerate & Tool Training Sessions are open to all BHHS MINITREX Agents!

Have a passion for real estate and helping 
others succeed?

We’re looking for experienced agents—especially those with an associate broker license—to help teach our pre-licensing classes. If you’re confident in your knowledge and love supporting new agents as they launch their careers, we’d love to hear from you!

👉 Email us to learn more or express interest

Do you or one of your agents' have a standout listing that deserves the spotlight? We’re looking for high-end and unique properties to showcase on our BHHS Michigan, Northern Indiana, Tomie Raines, and Executive social media pages!

Our marketing team is partnering with agents to feature more listings across our  platforms. If you have a property that would make a great feature, submit it today using the form below—we’ll do our best to get it posted!

Active-duty Military + Veterans Discount

As a thank you for your service, active or veteran status military members can save 20% on any American Home Shield® home warranty plan. 

Learn More Here >>

Close your loan fast with RAPID CLOSE™ from Prosperity Home Mortgage 

Powered by Simplifile^®, RAPID CLOSE TM is Prosperity's trusted platform for closing loans quickly and safely, allowing borrowers to sign most of their closing paperwork ahead of time using their smartphone, tablet, or computer.

Lean More Here >>